Movie Analysis Bow Ties - 1496 Words

Company Background This summer, I worked with a company in Athens, Georgia that focuses on men’s fashion products, specifically â€Å"Classic-tied† bow ties. Classic City Cotton LLC is a recent start up company that entered the southern clothing market in 2014. As a corporation, Classic City Cotton focuses on creating a viable relationship with its customers and retail partners. They strive to become a reliable company for their customers and surrounding community. Classic City Cotton works directly with UGA Hero’s, and gives a portion of their sales to the organization to help provide mentors for children affected with HIV/AID’s. When I began working with the company, their short-term goal was to be carried in 100 retail stores. Their†¦show more content†¦This is why my position was important for the company. My Role I worked with public relations and marketing primarily between the company and news publications. My main goal was to communicate the existence of the product to consumers that cared. Since the brand is dynamic, I had many options while pursuing marketing outlets. I worked directly with retail stores, newspapers, magazines, and blogs in order to create publicity surrounding the company and their product. Much of my time was spent interacting with these publications. I helped with interviews and product information that was featured in the publications and had to accurately articulate the competitive advantage of the â€Å"Classic-tied† Bow Tie. Research Tasks During the beginning portion of my internship, I focused on research assignments in order to properly prepare the company and myself for our plan of action. We wanted consumers to hear the brand name and obtain accurate information about our product. In order to accomplish this task, I began researching news outlets and publications throughout the state of Georgia. Our target publications were ones that focused on business news or local news and doing so in an accurate and entertaining method. Much of this research was spent online, reading stories from each newspaper and analyzing their social media pages to gauge individual’s opinions on them. After compiling a list of relevant publications, I had to further